This is every affiliate website’s dream come true and nothing can beat it, a big major wealthy corporation buys your company and your little business is famous. In the case of BeatThatQuote.com, a small price comparison site which was recently bought by search engine giant Google.
The news of this purchase has been buzzing all of the internet so we don’t really need to report on the acquisition but we must ask what really make your online website have value because big company such as Google, Microsoft and Adobe regularly buy small companies with value in the form of assets.
In the case of BeatThatQuote which is a price comparison website covering loans and financial products with at first glance an awful site design. The site gives visitors pricing data on credit cards, mortgages and loans as well as insurance products too. If Google wanted they could have created a price comparison site and they did it for mortgage rates in the past.
What else? Technology of course, all affiliate must realise that making money is the first huddle and growing that revenue over time but making money with technology that drives your business forward could result in a big player buying your company. This trend has been happening all over the IT world from when niche industries like online gaming when big recognised brands buy affiliates and gaming operators to Adobe buying Macromedia to own assets such as Macromedia Flash.
